Branding

Everything you need to post about Slapjam. Sponsors and partners: use these as they are. Do not stretch, recolour, crop into the letters or add effects to the logo. On photos or busy backgrounds, use the version with the purple plate behind it.

Logo

Primary logo

The main lockup. Use on dark or brand-purple backgrounds. PNG 1429×1086, transparent

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Primary logo, vector

Scales to any size, for print and large formats. SVG

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Banner lockup

Logo on the brand purple plate, for headers and wide placements. PNG 1183×666

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Banner lockup, vector

Vector version of the banner lockup. SVG

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Icons and avatars

Square icon

App-style icon for itch.io, Discord and profile pictures. PNG 1024×1024

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Circle avatar

Round crop for social avatars and Discord. PNG 1080×1080, transparent

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Circle avatar, vector

Vector version of the round mark. SVG

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Strawberry mascot mark

The mascot on its own, for tiny placements where the full logo would be unreadable. PNG 512×512, transparent

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Favicon

Browser tab icon, built from the strawberry mascot. ICO 16, 32, 48

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Social and unfurl

Link unfurl (Open Graph)

Shown when slapjam.ai is shared on Discord, Facebook, X, Slack and iMessage. JPG 1200×630

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itch.io jam cover

Cover image on the itch.io jam page and in jam listings. PNG 630×500

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itch.io jam banner

Wide banner at the top of the itch.io jam page. PNG 2000×800

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itch.io page background

Repeating background behind the itch.io jam page. Pair it with background colour #160228. PNG 440×440, seamless tile

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PNG 1640×624

Facebook page cover

Page header; keep artwork inside the centre 820×312 safe area. PNG 1640×624

Coming soon

PNG 1920×1005

Facebook event cover

Cover for the jam event. PNG 1920×1005

Coming soon

PNG 960×540

Discord banner

Server banner. Use the square icon above for the server picture. PNG 960×540

Coming soon

PNG 1500×500

X header

Profile header. Use the circle avatar above for the profile picture. PNG 1500×500

Coming soon

PNG 1080×1080

Announcement square

Feed posts on Instagram, Facebook and LinkedIn. PNG 1080×1080

Coming soon

PNG and SVG

Sponsor badge

"Proud sponsor of Slapjam" lockup for sponsors’ own posts, dark and light versions. PNG and SVG

Coming soon

Post kit

Four ready-to-post images and captions for sponsors: announcement, one week out, jam start, and results. Coming soon

Colours

Display type is Fredoka. Body type is Inter. Both are free Google Fonts. The logo lettering is custom artwork, not a typeface: use the logo files rather than trying to recreate it. Below about 64 pixels the full logo stops being readable, so use the strawberry mascot mark instead.